Mission Statement Form

Mission Statement Form

Exercise: Preparing an Effective Mission Statement

Please note Mission Statements are Always in the other players world.

Step #1—Identify the Pain Points (see Ring 2 Discussion of Pain)

Please take your best shot at describing the core “Pain” points of the other player.

(Note: “Pain” refers to what is truly important to the other player(s); problems, dilemmas, or concerns may be troublesome, but are not considered Pain Points as used in the Resilient Negotiator system)


Steps 2-5 Features & Benefits


Step #2 - Record Primary Benefits to the Other Players(s)

Please take your best shot at identifying the Primary Benefits

Step #3 - Record Primary Features to the Other Players(s)

Please take your best shot at identifying the Primary Features.

Step #4 - Record Secondary Benefits to the Other Player(s)

Please take your best shot at identifying the Secondary Benefits

Step #5 - Record Secondary Features to the Other Player(s)

Please take your best shot at identifying the Secondary Features


Steps 6 and 7 Revisit & Revise


Step #6 - Revisit the Mission Chart

Please examine closely what you have written. Ask yourself, “Am I really certain what I have recorded is a critical benefit, or is it a feature? Be sure to distinguish
the two; or you might ask, “Is this benefit or feature truly primary? Perhaps some other item is actually more primary and what I imagined was a primary feature or
benefit is actually secondary.”

Step #7 - Revise the Chart

Please revise the Chart based on your reassessment. Here is a good opportunity to view what you have written not only from your logical mind, but also your Heart. You ask your Heart, “Am I getting this right or am I missing something? If you get an idea, a feeling, or a sense that something is missing, please explore it.
Remember your Mission is the key to your negotiation flight plan. So, it is really worth taking the time to do this exercise carefully.

Step #8 - Writing Your Mission Statement

Now you are ready to write an effective Mission Statement. It should be straightforward. You write:
“My Mission is to reduce the (insert Pain Points). We will accomplish this by (insert Primary Benefits), supported by Primary Features. Additionally, we will aim to (secondary Pain Points), delivered by Secondary Benefits and Features.”

Now, please review what you have written; you may want to edit it a bit to make it even sharper. Then now comes the Jackpot Question. You ask:

“If I accomplish my Mission will I increase the chances of securing what I am looking for? If the answer comes back “Yes” you know you are on the right track.
If the answer is “No”, you have a signal you must continue to work on Mission.”

Step #9 - Revising Your Mission Statement.

As you proceed in the 5 Rings you may want to revisit your Mission Statement and possibly to refine it based on new intelligence. This is a good practice. However,
please remember Mission Statements are not capriciously changed, any more than you would want the pilot of the airplane you are on to veer suddenly of course and head in a radically different direction!

Please return now to the discussion in Ring 1